Northern Sweden is home to an area that we call Gold of Lapland. A part of Lapland with gold in the bedrock, golden cloudberries in the fens and plenty of golden opportunities in the shape of unique tourist attractions and friendly people, all rooted in Swedish and Sami traditions.
As you might be able to tell we offer a wide range of snowy activities. Laplands deep forests offer space and time beyond the big city life. Enjoy a peaceful moment and recover in Gold of Lapland.
Do something wild
Flourishing natural surroundnings, the midnights sun and many tourist attractions, activities and types of accommodation to choose from, both in town and in the wilds. Let us inspire you to a trip to Gold of Lapland in Sweden.
Discover Sami traditions and their way of life
An experience that's above the ordinary
Unique hotels, camping and cottages
“One late winter day in 1928 a caravan of 8 horses and wagons rolled off towards Boliden in northern Västerbotten. A boy stands and watches the caravan with a certain sense of excitement. He is also witnessing the beginning of a new era…” This is the opening of Åke Lundgren’s book Guldfeber (Gold Fever) about Guldriket (Gold Country) and describes the day the foundation for the tourist destination of Gold of Lapland was laid.