Northern Sweden is home to an area that we call Gold of Lapland. A part of Lapland with gold in the bedrock, golden cloudberries in the fens and plenty of golden opportunities in the shape of unique tourist attractions and friendly people, all rooted in Swedish and Sami traditions.
Flourishing natural surroundnings, the midnight sun and many tourist attractions, activities and types of accommodation to choose from, both in town and in the wilds. Let us inspire you to a trip to Gold of Lapland in Sweden.
Make the roadtrip easier
Discover Sami traditions and their way of life
Never ending summer nights
Unique hotels, camping and cottages
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